What does this tool actually do?
This generates 10 lead magnet concepts by crossing 10 proven formats (calculator, teardown, swipe file, benchmark report, checklist, template, mini-course, audit, directory, scorecard) with your audience, goal and product. Each concept gets a title, a reason it converts for that specific audience, and a build-effort rating.
It runs entirely in your browser. Nothing you type is sent to a server,
no account is required, and there is no usage limit, because there is no
cost per run to control.
What does the output look like?
This is the exact output the tool produces from the example inputs.
It is generated by the same code that runs when you click the button,
so what you see here is what you get.
LEAD MAGNET CONCEPTS FOR: B2B marketing directors at mid-market SaaS companies
GOAL: book a demo of our attribution platform
PRODUCT: marketing attribution software
Your goal reads as bottom-of-funnel, so personalised, self-qualifying formats (audit, calculator, scorecard) score higher here.
RANKED BY VALUE รท EFFORT (build the top of this list first)
1. The Copy-Paste Marketing Attribution Software Swipe File [Swipe File]
Why it converts: Costs almost nothing to assemble from work you have already done, and its low commitment makes it easy to share, which widens the pool before you push toward "book a demo of our attribution platform".
Effort to build: Under a day: repurposed from what you already have
Value score: 5/8 Effort: 1/5 Ratio: 5.00
2. Book A Demo Of Our Attribution Platform Checklist for B2B Marketing Directors At Mid-market SaaS Companies [Checklist]
Why it converts: Zero interpretation required, which makes it the easiest format for B2B marketing directors at mid-market SaaS companies to actually use, so it earns trust cheaply even if each individual lead is lower intent.
Effort to build: Under a day: repurposed from what you already have
Value score: 5/8 Effort: 1/5 Ratio: 5.00
3. Book A Demo Of Our Attribution Platform Scorecard: Where Does B2B Marketing Directors At Mid-market SaaS Companies Rank? [Scorecard]
Why it converts: A self-assessment gives B2B marketing directors at mid-market SaaS companies a reason to see themselves as behind, which is a low-cost way to justify "book a demo of our attribution platform" without you having to make the case yourself.
Effort to build: A few days: light design or writing, no new research
Value score: 7/8 Effort: 2/5 Ratio: 3.50
4. The Marketing Attribution Software Template B2B Marketing Directors At Mid-market SaaS Companies Actually Use [Template]
Why it converts: Saves B2B marketing directors at mid-market SaaS companies real time on day one, which is the fastest way to earn goodwill before asking them to "book a demo of our attribution platform".
Effort to build: A few days: light design or writing, no new research
Value score: 6/8 Effort: 2/5 Ratio: 3.00
5. Free Marketing Attribution Software Audit for B2B Marketing Directors At Mid-market SaaS Companies [Audit]
Why it converts: An audit is inherently personal to the person requesting it, so it self-selects for B2B marketing directors at mid-market SaaS companies who are close to ready to "book a demo of our attribution platform", which is the highest-intent format on this list short of a demo request.
Effort to build: About a week: some original synthesis required
Value score: 8/8 Effort: 3/5 Ratio: 2.67
6. The 10-Point Marketing Attribution Software Teardown [Teardown]
Why it converts: Critiquing real examples earns attention from B2B marketing directors at mid-market SaaS companies because it demonstrates judgment before asking for anything, which builds the trust "book a demo of our attribution platform" needs.
Effort to build: A few days: light design or writing, no new research
Value score: 5/8 Effort: 2/5 Ratio: 2.50
7. Marketing Attribution Software ROI Calculator for B2B Marketing Directors At Mid-market SaaS Companies [Calculator]
Why it converts: Puts a personalised number in front of B2B marketing directors at mid-market SaaS companies, which makes "book a demo of our attribution platform" feel like the natural next step rather than a pitch.
Effort to build: 2-3 weeks: real production, curation or design work
Value score: 8/8 Effort: 4/5 Ratio: 2.00
8. The B2B Marketing Directors At Mid-market SaaS Companies Directory of Marketing Attribution Software Tools [Directory]
Why it converts: Directories get bookmarked and shared rather than read once, which builds reach with B2B marketing directors at mid-market SaaS companies even though it rarely drives "book a demo of our attribution platform" directly.
Effort to build: 2-3 weeks: real production, curation or design work
Value score: 5/8 Effort: 4/5 Ratio: 1.25
9. B2B Marketing Directors At Mid-market SaaS Companies Benchmark Report [Benchmark Report]
Why it converts: Proprietary data is the strongest trust signal available, so this outperforms opinion content for B2B marketing directors at mid-market SaaS companies who need cover to justify "book a demo of our attribution platform" internally.
Effort to build: A month or more: needs proprietary data or ongoing upkeep
Value score: 6/8 Effort: 5/5 Ratio: 1.20
10. 5-Day Book A Demo Of Our Attribution Platform Mini-Course [Mini-Course]
Why it converts: A multi-day sequence keeps B2B marketing directors at mid-market SaaS companies in your inbox longer than a single download, which compounds trust before the "book a demo of our attribution platform" ask, at the cost of a much higher completion drop-off.
Effort to build: A month or more: needs proprietary data or ongoing upkeep
Value score: 5/8 Effort: 5/5 Ratio: 1.00
RECOMMENDATION
Start with #1. It is not necessarily the biggest idea on the list, it is the one that pays back fastest, which is what proves the channel before you invest in anything expensive.
Frequently asked questions
What makes one lead magnet format convert better than another?
Specificity of the payoff. A calculator or audit hands someone a personalised number, which makes the next step (get the full breakdown) feel like a natural continuation rather than a sales pitch. A generic checklist or template hands everyone the same thing, so it pulls more volume but weaker intent. Match the format to how close the reader already is to buying, not to what looks most polished.
Should I build the highest-value idea first?
No, unless it also has low effort. This tool ranks by value divided by effort on purpose, because a benchmark report might be the single best lead magnet you could build and still be the wrong thing to start with if it needs three months of proprietary data. Ship the highest-ratio idea, prove the channel works, then reinvest in the expensive one.
Why does the goal I type change the ranking, not just the wording?
Bottom-of-funnel goals (book a demo, start a trial, buy) reward formats that qualify and personalise, like audits, calculators and scorecards, because those formats naturally surface someone who is ready to talk. Top-of-funnel goals (build awareness, get on the radar, educate) reward formats optimised for reach and shareability, like teardowns, checklists and swipe files. The tool detects which kind of goal you typed and reweights accordingly.
How many lead magnets should I actually be running at once?
One or two, run well, beats five run badly. Most teams that publish a library of ten lead magnets find that two of them drive 80% of the qualified leads and the rest quietly rot. Use this list to pick the top-ranked concept, ship it, measure conversion-to-qualified-lead for six to eight weeks, then decide whether to add a second.
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